The Mum Made Giveaway: six mums, six brands, over $1,000 in prizes for one family

Every brand in this giveaway started the same way: a mum who needed something for her little one and couldn't find it, so she made it. Six of us have teamed up to put together one prize for one family, covering a little one's whole day from the first snack to the last word before bed.

What one family wins

Summer Sun. A $200 gift voucher for natural rubber wetsuits and UPF 50+ swimwear, newborn to 7. Soft, stretchy and sun safe, for beach days on repeat.

Sonny Label. A $200 gift voucher for small batch cotton clothing. Made for fun, built for real life, for minis (and mums) who never stop moving.

Pipsqueaks. Two low tox stainless steel lunchboxes, born from one mum's mission to make healthier choices for her kids and help other parents do the same. Valued at $179.

Lil' Nibbles. A $150 gift voucher for frozen healthy snacks for babies, toddlers and kids, made by a paediatric dietitian and mum. Wholefood ingredients, no added sugar, no prep.

The I AM Store. A $150 gift voucher for affirmation journals and mirror stickers that give kids and parents the words to believe in themselves.

Jeanie Baby. A $150 gift voucher for stainless steel plates, bowls, cups and cutlery for first foods through toddlerhood. Tough enough to be thrown, soft enough to care.

Total prize value $1,029.

How to enter

Entries are on Instagram, on our pinned giveaway post.

1. Follow all six brands: @summersunlabel, @sonny.label, @pipsqueaksco, @lilnibbles_au, @theiamstore.au and @jeaniebabyau
2. Like the giveaway post
3. Tag a mum who'd love this

Tag as many mums as you like, one per comment. Each different person you tag is one entry. Tagging the same person more than once still counts as one entry. Sharing the post to your Stories helps us spread the word, and we'd love it if you did.

Entries close Wednesday 7 October 2026 at 11:59pm AEST. Open to Australian residents aged 18 and over. The winner will be drawn at random and contacted by direct message from @summersunlabel only. We will never ask for payment details.

Terms and conditions

1. The promoter is Summer Sun Label (@summersunlabel), summersunlabel.com, on behalf of the participating brands: Summer Sun Label, Sonny Label, Pipsqueaks, Lil' Nibbles, The I AM Store and Jeanie Baby.
2. Entry is open to Australian residents aged 18 years or over. Employees of the participating brands and their immediate families are not eligible.
3. The promotion opens on Saturday 3 October 2026 and closes at 11:59pm AEST on Wednesday 7 October 2026. Entries received after this time will not be accepted.
4. To enter, entrants must follow @summersunlabel, @sonny.label, @pipsqueaksco, @lilnibbles_au, @theiamstore.au and @jeaniebabyau on Instagram, like the giveaway post, and tag another person in the comments of the giveaway post.
5. Each comment tagging a different person counts as one entry. Tagging the same person more than once, tagging brand or business accounts, or tagging the entrant's own account does not count as an additional entry. Comments on other posts, including reels and Stories, do not count as entries.
6. One winner will be drawn at random from all valid entries within three business days of the closing date. The winner will be contacted by direct message from @summersunlabel only. If the winner does not respond within seven days, a redraw will take place.
7. The prize consists of: a $200 Summer Sun Label gift voucher; a $200 Sonny Label gift voucher; two Pipsqueaks stainless steel lunchboxes (valued at $179); a $150 Lil' Nibbles gift voucher; a $150 The I AM Store gift voucher; and a $150 Jeanie Baby gift voucher. Total value $1,029.
8. Gift vouchers are redeemable online at each brand's website and are subject to that brand's standard voucher terms, including any expiry period. Prizes are not transferable or redeemable for cash. Each participating brand is responsible for fulfilling its own portion of the prize.
9. Summer Sun Label will only ever contact the winner from @summersunlabel and will never ask for payment or card details. Please report any account claiming otherwise.
10. The winner's Instagram username may be used to announce the result. Personal details collected to deliver the prize will be shared with the participating brands for that purpose only.
11. This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta.